Writing
Long-form on impulse behavior.
Essays that expand the concepts into practical, behavior-based frameworks for impulse decisions and spending.
The 2–5 Second Decision Window: How Small Pauses Change Outcomes
Every impulse decision has a 2–5 second window where it can still be reversed. A deep look at the Pre-Commit Window, why it works, and how to use it.
How to Stop Impulse Spending: A Behavior-Based Approach
Impulse spending isn't a budgeting problem. It's a timing problem. Three behavior-based interventions that actually change spending — without willpower or discipline.
Why We Make Impulsive Decisions (And Why Knowing Better Isn't Enough)
Impulse decisions don't come from missing facts. They come from acting faster than reflection can arrive. An essay on velocity, timing, and what actually changes behavior.