Concepts
Three concepts.
A behavioral framework for impulse decisions. Each concept names one part of the same moment — the few seconds between deciding and doing.
The Pre-Commit Window
The behavioral window of 2–5 seconds where impulse decisions can still be reversed — and why it is the most leveraged moment in human behavior.
Velocity Bias
The tendency to equate speed of decision with quality of decision — and why it drives most impulse behavior.
The Friction Dividend
The disproportionate behavioral return on a correctly-placed delay — and why small interruptions outperform large ones.