A behavioral framework for impulse decisions.
Most bad decisions do not come from lack of knowledge. They happen because people act too fast. Axyom studies the 2–5 second window where behavior can still change.
Concepts
Three named ideas that make up the framework.
The behavioral window of 2–5 seconds where impulse decisions can still be reversed — and why it is the most leveraged moment in human behavior.
The tendency to equate speed of decision with quality of decision — and why it drives most impulse behavior.
The disproportionate behavioral return on a correctly-placed delay — and why small interruptions outperform large ones.
Writing
Long-form essays on impulse behavior, timing, and spending.
Every impulse decision has a 2–5 second window where it can still be reversed. A deep look at the Pre-Commit Window, why it works, and how to use it.
Impulse spending isn't a budgeting problem. It's a timing problem. Three behavior-based interventions that actually change spending — without willpower or discipline.
Impulse decisions don't come from missing facts. They come from acting faster than reflection can arrive. An essay on velocity, timing, and what actually changes behavior.